Pitsou Kedem, an architecture studio based in Tel Aviv, has designed this house for a fashion designer.

A urban residence, a 240m2 flat in the Antokolsky Project, in the heart of Tel Aviv, which was designed as a tribute and reflection to its owner’s life, especially for her meticulous design language.

A sense of elegance is shown in every detail as we cross through the spaces. Somewhere between geometric forms, inspired by the fashion designer’s graduation as an architect, and the purity of lines is here we find the concept of this project.

Different hues of black were used along with geometric performances of both the natural and the artificial light against the vertical and horizontal planes and surfaces (especially on the wall covered with wooden, black painted strips).

According to Pitsou Kedem studio:

“The dialogue, both the verbal and the design, between the designer and the architect developed into an architectural project that broke through the accepted boundaries for the design of a residential apartment.

The space and the quality of the details and the materials used by the architect created a reflection, a tribute, to the designers collection and style.

One of the collections which influenced the design more than any other was the "Geometric Collection" which clearly shows Jerry's education as an architect.

The designs present a play of shapes, three dimensions and volume whilst preserving principals of clean design and a precise and meticulous language.  The range of colors used runs from blacks to urban grays.”

Photography by Amit Geron

www.pitsou.com